Our Story

Meet the Founder

Hi! I'm Carol, a cat mom based in NJ. One of my favorite childhood memories is reading the Grimm Brothers Fairy Tales where I grew up in the countryside. Inspired by fairy tales and nature, I wanted to create a brand that would unite both elements, bringing that enchantment to life.

How It Started

A lot of my inspiration for my designs come from exploring different places, my personal faith in Jesus Christ, and exploring my imagination via painting oil on canvas as a personal hobby. I fell in love with art when I was about 7 years old watching my mother paint oil on canvas incorporating different techniques and materials into her paintings that I never saw anyone else use. It inspired me to pursue art with no boundaries or limits.

Our Mission

The goal of our company is to transcend positivity, enchantment, and inclusivity through our designs inspired by the natural world around us as well as the magic that fairy tales bring. As humans, we tend to overlook the little and simple things that bring us joy and peacefulness which nature provides. Our designs are small reminders of the beautiful elements that nature has to offer which fairy tales always talk about. As times progress, there is overdevelopment everywhere in the world and nature is dying around us, and so is the magic. We strive to remind everyone how beautiful nature is by bringing back the magic creating our own fairy tale via our products. We encourage everyone to protect and preserve the little nature that is left in the world.